Ready or not, here come the Becks

From the buzz surrounding the initial reports of the deal, to the paparazzi filled landing, David and Victoria Beckham's arrival in the U.S. has garnered more hype than Brangelina's baby.

Beckham has made a huge splash without playing a game yet, which is scheduled to happen tomorrow swollen ankle in all. David hurt his ankle in mid-June playing a Euro Cup qualifying match.

Everyday this week on SportsCenter, ESPN has been uber-hyping Beckham's debute. Not to mention overkilling the Beetles and Beckham's "Hello Goodbye" commercial, seen during every other programming break.

The ultimate hype occurred yesterday as I tuned into ESPN's Beckham watch, I mean Major League Soccer's All-Star game. There were at least a dozen references during the 20 minutes I had the game on to England's favorite son, be it the teaser on the bottom of screen announcing his first game or the crowd shots with him watching the game.

Beckham's first practice with the LA Galaxy attracted an estimated 1,000 fans and an usually large detachment of media to the Home Depot Center.

But what makes Beckham even bigger is his marriage to Victoria, aka 'Posh Spice.'

This past Wednesday, the LA Times reported that Victoria Beckham may not be on MySpace, but that didn't stop stop someone from signing her up. Then the next day reports surfaced that Posh had snubbed Paris. That's right, the friendship overtures from Paris are dead in the water as Posh was quoted as saying "we couldn't be more different. You won’t catch me falling out of nightclubs with no knickers on."

Forget about Spurs guard Tony Parker and his marriage to overrated-actress Eva Longoria. If Tony and Eva were looking for a little love this summer, they picked the wrong time to get married. Becks and Posh are now America's hottest sports couple.

With Beckham, MLS finally has its face. And if No. 23 can lead the Galaxy to a championship, which he accomplished for the first time in Madrid this season, and continue his signature bending of the ball the on-field hype will live on.

Regardless of what happens on-the-field, Becks and Posh are here to stay.