Sunday, November 20, 2011

The Bird is Back!

Everything old is new again, and that's especially true in Baltimore.

The Orioles announced a much needed uniform upgrade this week, bringing back its retro cartoon bird to grace hats for nearly all of the 2012 baseball season.

The new-old logo replaces the ornithologically-correct Oriole, which was given it's own makeover in 2009 and from far away was little more than a blob of color.

The cartoon Oriole Bird should evoke the glory days of the franchise. Cartoon birds were employed on caps from 1966 to 1988, a span that included six pennants, three World Series titles and 18 consecutive winning seasons.

The logo overhaul is one of the first positive things this franchise has done since erecting Oriole Park at Camden Yards. Despite showing some age at 20-years-old, Camden is one of the best places to watch a major league baseball granted it's not 95 degrees with 90 percent humidity.

A new logo doesn't change the fact the Orioles have experience 14 straight years of losing. Every year they start with the disadvantage of having to chase the Yankees and Red Sox who have unlimited resources.

But it's a promising sign, ownership may finally be figuring things out.

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