It's certainly not indoctrination. The simple fact of life is, if you're born in proximity to Pittsburgh, you just are a Steelers fan.
That's why a hospital in Mt. Lebanon, 11 miles from the Steelers home field, is wrapping newborns up in Terrible Towels this week.
The famous yellow symbol was created in 1975 by famed radio broadcaster Myron Cope. And it's been a staple ever since, wherever the Steelers go.
St. Clair Hospital is helping their pint-sized Steeler fans get into the spirit of Pittsburgh playing in Super Bowl XLV. The hospital staff is continuing its tradition started in the weeks leading up to Super Bowl XLIII (2008) to wrap babies up in black and gold.
Black and gold is a birthright for babies of the "Burgh," even if you don't get wrapped up in a Terrible Towel.
“They’re born Steelers fans here in Pittsburgh,” Sharon Johnson, clinical supervisor at the hospital’s Family Birth Center told Chartiers Valley Patch.
That's just the way it is. I can't really explain it, although I've theorized there's sometime in the water. I've been a Steelers since birth, even though my parents were transplants to the Steel City and happen to root for a rival team.
Disclaimer: It doesn't appear that newborns in Wisconsin will get mini cheeseheads this week.
UPDATE Thursday, Feb. 3: They don't sell mini cheeseheads, but hospital workers in Green Bay can make them. However, I still don't think they are as cute as those tiny Steeler fans.